Everyone knows about google panda update which focuses on the quality content. After panda update, content is considered as the heart of any website. If the content of any website is poor then, no matter how much effective your website design is, it is difficult to gain traffic on that website. Powerful content writing can help to build your brand value more effectively. It will be wastage of time and money if the content is not implemented carefully.
In order to gain higher traffic, you need to avoid some common mistakes that can affect your business profit.
- Writing without planning: This is the biggest mistake that you need to leave first. Sometimes, it happens that you got a new project and in excitement, you just start writing without making any strategy that may harmful to your project. If you really want content that is SEO-friendly you need to make proper planning before start writing. Do some research in order to fulfill the need of your client or to provide the content according to a new trend.
- Not focusing on SEO: SEO is an integral part of any business these days, without SEO it is difficult to stand out in the market. It is a technical aspect that you need to consider while writing your content. Most of the writers do not focus on SEO that leaves a bad impact on their ranking. So, mention all the points according to the SEO requirements, understand the value of keywords, and learn how to mention it in your content.
- Not using updated techniques: Everyday new changes happen in marketing strategies. You need to adopt new changes in order to maintain your position higher on google. Update your plan according to new technologies, use efficient trends and make your position high.
- Writing on diverse topics: It is good that you are capable to write on diverse topics but in the beginning it is good for you to be concentrating on a particular Field. This will make you experts in a particular area. Also, you can get a specialist post in any organization.
- Avoiding social media power: Are you not using social media yet for sharing your content? If yes! Then, this is the mistake that you need to avoid. Start focusing on social media because of it the best platform that gives importance to your talent and also helps in promoting business fast. It is a free source and also helps in building your career in e better way.
- Focusing on quantity rather than quality: Yes! You need to be a focus on what is more important quality or quantity. As a beginner, you need to understand that quality matters a lot, not quantity. If you fail to provide the quality content to your customers then, you may lose their trust and brand value too.
These are some common points which you need to remember whenever you write a piece of content. For beginners, these tips are very much helpful. The demand of the fresher and experienced candidates for content writing jobs is very much high in the market. If you have good writing skills and want to go in writing then, no doubt this is the best field for making your career bright and successful.
Khushboo Setiya is an online media enthusiast and a blogger who closely follows the latest Career Guidance and Job trends In India and online marketing trends. She writes about various related topics such as job opportunity in India, Career Topics, Job Search and much more.